RIM's Rhyme in mobile

Recently I meet with a customer who adopted Blackberry solutions years ago. They situated in southern China and are considering enhancing their mobility infrastructure because of the following reasons,
  • Blackberry devices are considered not secure enough
  • Not supporting different types of devices
  • The customer needs a more open and mature platform for rapid enterprise application development and deployment instead of a single proprietory vendor solution
  • Lack of applications and intuitive UI
  • High risks of government regulation and banning (frequetly happen in China). Not to say it already happens in India and Britain this year.

That is the reason, when I see the news that RIM released Blackberry Fusion, at the first moment I googled into the product site. After scanning around several minutes, I catch up some key points which you can follow,
  • Blackberry Fusion is coming in 2012, so it is not yet to release
  • Blackberry Fusion is based on the acquired technology which runs on top of BES Server to support iOS and android, so the integration is uncertain
  • Blackberry Balance(what a good name) technology enables seperation of personal and working data on blackberry devices. It fits quite well with BYOD(Bring your own device) trend.

RIM is struggling to keep its customers from losing confidence. RIM BES solution still works best in a pure blackberry-enabled enterprise, as it is also agreed by the customer I mentioned above. However, in this world which iPhone and Android dominate and will dominate in the near future, we need to see more on the endeavor of the Canadians.


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